Running a Successful Business in Florida
In order to run a successful business you need to follow a few basic rules of marketing.
With the number one rule being advertising.
It has been this way since the beginning of time and will continue to be so until the end. Online advertising is the key difference between a company struggling to stay afloat and a successful business thriving in the marketplace. Take Coca Cola for an example: they are huge players in the online advertising world. Although they do not need to advertise their products, they know the importance of staying “in front” of the people and the need to remain a household name within the industry. The ONLY way to achieve this greatness is by advertising.
Sure, word of mouth is crucial and helps with gaining new business but branding your name and consistency is imperative to stay on top of your competitors. Typically when people buy a product and/or service – they want to already know something about the company that they are about to do business with OR at least be able to find them online. Anyone who chooses to only use this type of promotion ( word of mouth ) is either OK with their current lifestyle, not wanting to grow or is too proud to ask for help – in becoming the best that they can be. With that being said, promoting your business and becoming a trusted, local name does not have to cost an arm and a leg. There are numerous ways to brand your company without breaking the bank.
Here’s a few good things to remember:
Having a website is great and for the most part, pretty important. It can tell a great deal about your company and answer a lot of questions for your potential clients. That link will also help you get found online. Anymore, you can find website templates that basically build itself and that offer pretty reasonable rates. You just need to spend some time uploading all your specifics and making it your own. If you need help designing your website, let us know… we can get you to where you need to be..
Social Media; the way of the world! Being in the advertising industry since way before internet days, I was always a “print girl” and had a hard time letting go of those paper ads in return for digital. I’ve had the privilege, over the past thirty years of watching the world change preferences of how we communicate and respond to each other. Although social media is an important tool that you should not leave out, it should NEVER be your only means of branding your business. If you think that having a website and running Facebook ads are going to have you retiring early… you are wrong. Your business can not reach its fullest potential by targeting just one or two types of clients. YOU NEED MORE!
Keep it consistent, be seen so often that you stay on top of everyone’s minds. Get found online… and stay there! You need to put yourself out there and mix it up a bit. Try local print advertising and online advertising, whatever fits your niche. Just remember the golden rule…. ( unless it’s for something specific, like an ad for the super bowl ) – if you’re not running an ad for at least three months, you’re throwing your money away. Another thing to remember… just because you’re not getting calls immediately does not mean the ad is not working. People need to see your name, see your ad and see what you offer around 7 times before they even begin remembering you! Keep your ROI right and keep your advertising consistent.
This last one is pretty self explanatory and a no brainer at that. If you operate a business in the state of Florida… join the Florida Business Directory! All About the Sunshine State has been around since 2005. Being a member gives you the most out of your advertising dollars with an entire webpage designed by a team of SEO experts and unlimited EVERYTHING! It’s a beautiful, clean and easy to navigate site. Your promoted on every type of advertising platform available and that link also helps boost you to the top of the search engines. Not only that, the Florida Business Directory offers the BEST ROI in the industry. PERIOD! We challenge you to find a better deal.
